Privacy Policy

1. WHO IS THE DATA CONTROLLER?

Con.tex Biancheria is responsible for this privacy policy. In this document we refer to this legal entity with the terms “ we ” and “ us ”. You can contact us at the address indicated at the bottom of this privacy policy.

2. WHAT INFORMATION DO WE COLLECT AND WHY?

2.1. To manage your purchases, provide services (such as customer support), and fulfill other requests

2.1.1. Orders, in-store purchases and accounts

Online , when you purchase an item through one of our websites, we collect your name and company name (in case the customer is a small business), complete and/or separate billing address, address email, the items ordered and returned, delivery information, invoice information and other data relating to order fulfillment. We will also collect data about the use of your vouchers (e.g. validity and amount) or gift cards. We also collect data you choose to provide to us in additional fields, such as your date of birth and phone number.

We use this data because it is necessary to conclude, execute and manage the purchase and order. In some cases, the information requested may be mandatory. If you do not provide us with a name and delivery address, we will not be able to deliver the items you order.

During the purchase process, you will be presented with the option to set up a personal account. If you choose to set up an account, we will ask for additional information such as a personal password to set, date of birth and subscription to commercial communications.

2.1.2. Customer service and other requests

We also collect data to respond to your questions by telephone, by post, by email, or online via a chatbot or online form. In this case, we will ask you to provide only the data necessary to manage your request (to manage our contractual relationship with you and/or comply with a legal obligation). For example, if you contact us about returning items, we may ask you for the date and location of purchase, or for information about your decision to return the items.

When you interact with a chatbot (automatic messages) we also record your responses and how you interact in the chat, and we will retain data relating to the device you use. Depending on the chatbot platform and with your permission, we may collect device data such as: IP address, social media username, time zone, country and GPS location data. The platform providing the chatbot may also collect some of this data. For example, if the chatbot is provided on Facebook, Facebook may also collect your user data. We also collect other information in connection with fulfilling your request, such as chat content.

We may process this data because it is necessary to manage our contractual relationship with you in case your request is related to an order or because we have a legitimate interest in helping you and thus improving our services.

2.1.3. Terms, conditions or information (and any amendments)

We are required by law to inform you (of any changes) of the terms and conditions and policies that apply to our relationship with you. In order to comply with these legal obligations, we may use your contact details, such as email address, to inform you.

2.1.4. Controls to prevent fraudulent credit card use or excessive credit card refunds

If you wish to pay for your order with a credit card, a credit check will be performed to verify that your personal information is not associated with fraudulent use of the credit card. For this purpose, our payment service provider will use your name and bank account details. We do not collect information relating to the payment instrument you use, e.g. credit card information. This information is processed exclusively by our payment service provider and payment instrument providers under strict information security safeguards. We do this to protect our legitimate business interest in preventing fraud and financial loss, or to comply with our legal obligations.

2.2. To maintain our relationship with you through (digital) marketing initiatives and social listening

2.2.1. Newsletters, promotional communications or clickable links in an email

If you give your consent or we have a legitimate interest in doing so, we will collect your email address and/or mobile number and/or postal address to send you our newsletter and other commercial messages. In addition, we will keep a history of email and SMS messages we have sent and record what you do with these messages (for example, whether you open them or click on their contents). You can unsubscribe at any time via the “Unsubscribe” or “Opt-Out” button under each email, or by requesting us to do so via the contact details set out below or in the relevant marketing message.

2.2.2. Personalized experience and improved online experience

When you visit our websites, we will place cookies, pixels and other digital tools with similar functionality (“ cookies ”) on your browser or device, to allow us to better understand you and personalize your experience with us and our communication activities and marketing aimed at you.

Our use of cookies, pixels and other digital tools with similar functionality is described in more detail in our cookie policy.

2.2.3. Personalized targeted advertising

Based on your online and offline shopping history, your behavior on websites (pages visited, links clicked) and your interaction with chatbots, we will set up and manage your personal digital marketing profile to ensure that it only shows adverts that best adapt to your personal taste. This type of advertising is called targeted advertising. The more effective our targeted advertising is, the greater the satisfaction of our (potential) customers.

To show you targeted ads, we can also match your data profile with customers who have a similar profile.

To support our targeted advertising, we use a Data Management Platform (“ DMP ”).

The DMP collects information about how our consumers respond to our products, our brand and our advertising. This information is collected from different sources available to us offline, online and on mobile networks, for example when you visit our website. In addition to this, they are supplemented with information collected by others, such as data relating to local weather conditions. Based on this information, our DMP can help our marketing teams find and define relevant segments of online audiences for direct marketing campaigns in order to best reach them, within Contex Linens' digital channels and beyond. If your digital marketing profile falls into one of these segments, you will be able to receive our advertising tailored to the interests of the segment in which we have positioned you, via Facebook, Google channels, online channels of so-called affiliated parties and other online venues and materials and offline; this type of advertising is called targeted advertising.

We may also use data for retargeting by showing you a targeted advertisement on a third-party website linked to an event on our website, such as a specific purchase that was abandoned.

Additionally, Facebook, Google and other online operators may independently record your use of our ads. We recommend that you read the privacy policies of these third parties as we are not responsible for the personal data they process for their purposes.

You can request that we remove your digital marketing profile by emailing us at the contact email address set out below.

We only use your data for targeted advertising if you have given your consent to the placement of cookies and the collection of personal data via the cookie. Our use of cookies, pixels and other digital tools with similar functionality is described in more detail in our cookie policy.

We collect the information necessary to enable you to participate in the activity and manage our contractual relationship with you, such as name and email. Personal data we collect in the context of a sweepstakes, contest, or seasonal or other promotion may be subject to additional privacy notices.

In principle, we obtain your personal data directly from you. However, in some cases we obtain personal data such as your preferences and purchasing activities, for example, through publicly available databases or our digital marketing activities and partners when they share the information with us. Please see section 2.2.3 below for more information.

2.2.5. Social listening

If you actively communicate about us or our brands on social media, we will collect a copy of your communication. For example, if you use #contex in connection with one of our articles, we will retain a copy of the tweet and may use it to increase awareness of our brands. To enable us to do this, we have outsourced the provision of social listening services to third parties. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

In addition, if you disclose personal data about other people to us or our related service providers, you represent that you have the authority to do so and to allow us to use the personal data in accordance with this Privacy Policy. If you choose to link your social media account to your Contex account (if such a feature is available), you will share some personal data from your social media account with us, for example, your name, email address, photo, list your social media contacts, and any other information available or that you make available to us when you connect your social media account to your Contex account. We will carry out these activities to manage our contractual relationship with you, with your consent or where we have a legitimate interest.

2.4. To improve our services and articles

We process your personal data in order to identify usage trends and personalized content (e.g., article, recommended sizes) on websites. The information we obtain is used to further improve our services and items, for example to create and design our new collection, or to make improvements to current collections so that they meet your expectations.

For example, if you actively communicate about us or our brands on social media, interact with our chatbot or our customer service, we may use your contribution to improve our services and items. We will carry out this activity where we have a legitimate interest in doing so.

2.5. In connection with a sale or business transaction

We may share your personal data with third parties as part of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or a portion of our business, assets, or capital (including in connection with bankruptcy or similar proceedings ). Such third parties may include, for example, an acquiring entity and its advisors. We will carry out this activity where we have a legitimate interest in doing so.

2.6. To operate and improve the functionality of our websites

When you visit our websites, we will place cookies, pixels and other digital tools with similar functionality (“cookies”) on your browser or device that allow us to improve the design and operation of our websites, the responsiveness of our chatbots and to enable the technical and functional management of our websites (including maintaining information security), for example by identifying parts of the websites with low latency. We will carry out this activity where we have a legitimate interest in doing so. Our use of cookies, pixels and other digital tools with similar functionality is described in more detail in our cookie policy.

2.7. To achieve other business purposes

Where necessary, we may use your personal data to manage security and fraud, for example, to detect and prevent cyber attacks or attempts to commit identity theft. Additionally, we may use your personal data to protect our rights and defend against lawsuits and to respond to legal and regulatory obligations, such as requests from public and government authorities. We carry out these activities to comply with a legal obligation or because we have a legitimate interest.

3. USE BY MINORS

Please note that our websites are not directed to persons under the age of sixteen (16). We ask that you do not post comments or content from anyone under that age.

4. WHO HAS ACCESS TO MY PERSONAL DATA?

Your personal data may be accessed by our employees to the extent that this access is necessary to enable them to carry out their work for us. Furthermore, we disclose personal data to:

• Our third-party service providers who facilitate the operation of our websites, marketing efforts (including contests, sweepstakes and similar promotions) and other business needs, such as data hosting, data analytics, information security and technology and related infrastructure provision, customer service, auditing, payment service providers, marketing service providers, and other business purposes.

• Other individuals with whom you choose to share your personal data, including: for example, third parties with whom we collaborate or interact, including business partners and social media.

• Public authorities, justice and law enforcement, tax authorities and other authorities with investigative powers or public authorities under applicable law.

5. YOUR RIGHTS

You have the right to ask us to:

• provide you with access to your personal data that we collect and process,
• rectify or delete personal data,
• limit the processing of your personal data,
• provide an electronic copy of your personal data for the purpose of transmitting it to another company,
• or oppose the treatment.

To do so, you can email us at the contact email address below.

If you wish to opt-out of receiving direct marketing communications, you can click on the unsubscribe link in the respective message. For your rights relating to cookies, please read our cookie policy.

Regarding your rights relating to cookies, please refer to our cookie policy.